JD.com's Joybuy online marketplace taps Competera pricing platform for European push

Competera is working with Joybuy, JD.com’s online retail business, to manage its footprint across Europe. The partnership moves Joybuy away from manual market monitoring by implementing a centralised system that tracks competitive shifts in real-time.

Teams at Joybuy now receive processed market insights every morning. This schedule allows category managers to identify price gaps and adjust their own points before the peak shopping hours begin. By consolidating these insights into a single interface, it says that it has reduced the labour hours previously spent on manual research and spreadsheet updates.

"Joybuy is scaling rapidly in a complex environment," says Alex Halkin, CEO at Competera. "We're providing the data architecture they need to stay competitive without increasing their operational headcount."

A Joybuy spokesperson says: "We want customers to feel confident they’re getting a great deal every time they shop with us. By combining our global brand partnerships with smarter pricing tools, we can keep prices competitive and deliver joy seamlessly from first click to doorstep."

The current phase of the roll-out focuses on broadening SKU coverage and refining the data feed for local price points in each European market Joybuy serves. The two companies are planning to integrate deeper demand analytics into the workflow to further refine the retailer's strategy.

2026 RTIH Innovation Awards

Online retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.