Sainsbury’s Nectar360 tie up sees shoppers swapping Nectar points for Uber rides or Uber Eats meals

Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The move marks the first time Nectar has partnered with a ride hailing platform. 

Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time - equivalent to between £2.50 and £20.

Amir Rasekh, Managing Director, Nectar360, says: “We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”

Katie Hunter, Head of Grocery and Retail at Uber Eats, says: “Nectar has built a deep connection with British households, and we are so pleased to become their first ever ride hailing and delivery partner. By integrating our services, we’re providing Nectar's loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless.”

2026 RTIH Innovation Awards

Loyalty programmes will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.