Vroom Delivery adds former Rovertown and Standard AI executuve as Frank Beard as Strategic Advisor
Vroom Delivery, a digital commerce platform built for convenience retail, reports that Frank Beard has joined the company as a strategic advisor focused on marketing strategy, positioning, and brand development.
“As we continue to grow and evolve, it’s critical that we clearly communicate what we’ve built and where we’re going,” says John Nelson, Founder and CEO at Vroom Delivery. “We've worked with Frank several times before, and we're thrilled to have him officially join in an advisory capacity. He brings a high standard for clarity and craft in B2B marketing, and that will be crucial as we tell our story in this next phase."
Beard brings experience marketing technology solutions within convenience retailing, with past roles at GasBuddy, Standard AI, and Rovertown. In his advisory role, he will work with Vroom Delivery's leadership to refine how the company communicates its platform, long-term vision, and the specifics of new products and enhancements as they come to market.
Vroom Delivery says that its approach has been grounded in the realities of convenience retail from the start. The company’s founders saw firsthand how difficult it was for their father’s store to sell online, particularly with prepared food, age-restricted items, and fragmented technology systems.
What began as a first-party delivery solution has since evolved into a digital commerce platform connecting ordering, marketplaces, and in-store systems, with capabilities spanning automated menu management, retail media, kiosks, SNAP and EBT, and integrations with solution providers across loyalty, mobile apps, and back office technology.
"I've known the founders for a while, and we've had the chance to work together on several projects," says Beard. "I admire how they operate and build. They're focused on solving real problems for retailers and delivering tangible results. I'm excited to be part of what comes next."
2026 RTIH Innovation Awards
Convenience retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
