Bike brand Ribble partners with UK retailer Cotswold Outdoor to launch new in-store concept in Leeds city centre
Bike brand Ribble has partnered with British outdoor retailer Cotsworld Outdoor to launch a new in-store concept in Leeds, opening this week.
Located inside Cotswold Outdoor’s Leeds city centre store on Albion Place, the dedicated Ribble space will give customers hands-on access to a range of Road, Gravel, Hybrid and Electric bikes, supported by expert guidance from the brand’s team.
Every bike is designed and built to order in the UK. Customers will be able to explore the Ribble range, get advice on sizing and fit, and build a bike that’s right for how they ride.
To mark the opening, Ribble has created a one-off ULTRA-AERO SL R LS1 Edition using its CustomColour service. Finished in white, yellow and blue, the design draws on the city’s sporting identity and will take pride of place in the store window.
The company says that the launch marks a new approach to its in-store presence, one that combines its direct-to-customer model with a trusted retail partner, creating a more accessible way for riders to discover the brand.
Sean Hastings, CEO at Ribble Cycles, comments: "Whether you’re biking, hiking or running, having the right kit makes the difference. Ribble bikes are built to order to be just the right fit, spec and colour for any rider. Partnering with Cotswold Outdoor makes that custom experience more accessible. It brings our bikes, expertise and bespoke-build approach into a space where people are already excited about getting outdoors.”
Jamie Kristow, CEO at Cotswold Outdoor, says: “Our customers trust us to help them get the most out of the outdoors. Cycling is a natural extension of that, and our shared values with Ribble make this partnership a great fit. Together, we can offer a specialist experience built around the rider, with the same focus on quality and expert advice we’re known for.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
