Streetwear brand Eme Studios heads to London as it inks deal to open first permanent store outside of Spain
Shaftesbury Capital has announced the signing of streetwear brand Eme Studios, set to open at 57 Carnaby Street in London. The arrival will mark the brand’s UK debut and its first permanent store outside of Spain.
It currently operates physical locations in Madrid, Barcelona, and Valencia, and trades online in over 100 countries. The new 1,500 sq ft Carnaby Street store will feature a collection of men’s, women’s, and unisex pieces, including knitwear, jackets, and other apparel.
It says it is targeting Soho for its reputation as a world famous shopping and cultural hub, and successful launchpad. Eme Studios follows in the footsteps of several international brands that started their UK journey in Soho, including the likes of Adidas Originals, Axel Arigato, Autry, and Alohas.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, says: “Carnaby Street is a timeless, iconic destination that offers the ideal environment for digitally native brands to start physical retail journeys in the UK. Eme Studios complements our existing brand mix at the southern gateway into Carnaby Street, with its culture driven clothing matching consumer demand. Given the success of Edikted, TALA, Sheep and other digitally native brands, it is clear why Carnaby Street and Soho continue to be first choice for these best-in-class retailers.”
Gabriel Morón, Co-Owner at Eme Studios, comments: “Expanding into the UK has always been a goal for us, so securing a location that aligned with our vision was crucial. Carnaby Street offers a global platform and attracts the type of audience that resonates with our uniqueaesthetic. The success we have seen both online and in Spain has demonstrated the brand’s long-term potential, and establishing a presence in Soho is instrumental in solidifying our position in one of the most competitive retail markets.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
