More than just cash or cards: Nuvei research offers snapshot of how Americans are paying for their shopping
New research from Nuvei shows how checkout behaviour in the US has emerged as a broader economic signal, revealing how consumers assess trust, security, AI adoption, and brand value, all at the moment of checkout.
1,000 Americans were surveyed for this. Notable findings include:
Payment logos outweigh the store itself: 55% of Americans trust payment methods more than the brand. This shows safety in the sale.
It’s more than just cash or card: 57% feel meaningful differences between payment methods. They expect to find the one they prefer waiting for them.
61% of Americans actively choose how they pay rather than treating payments as a routine step.
37% would abandon a purchase if their preferred payment method wasn’t available.
On the AI commerce side, only 19% would let AI complete a purchase without reviewing it first, while 72% still want to personally approve every purchase
The full dataset is available through a landing page, where you can filter responses by generation, gender, income, employment, education, marital status etc.
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
