Shift4 claims crypto momentum as it partners with Lydian to support Tether (USDT) payment acceptance
Shift4, a specialist in integrated payments and commerce technology, and Lydian, a crypto and stablecoin payment platform, have announced a partnership to expand upon Shift4's Pay with Crypto solution, enabling the latter’s merchants to accept all digital assets, in addition to Tether (USDT), with settlement in local currency.
The Pay with Crypto product allows customers to pay with any major wallet, just as they would with a credit card. Merchants receive funds directly in their local currency without holding or touching digital assets. The Lydian partnership adds stablecoin, Tether, to the list of crypto payment options supported on the platform, with no new workflows or crypto expertise needed from merchants.
“We built our Pay with Crypto solution because it is becoming a mainstream payment method. This seamless, secure way to accept Tether expands on our successful programme without added complexity or risk. We’re giving merchants the tools to capture a fast-growing base of stablecoin paying customers,” says Taylor Lauber, CEO at Shift4.
Pay with Crypto is now live across thousands of merchants in the United States.
“Lydian was designed to bridge the gap between traditional money and digital assets by making crypto function exactly like traditional payments at checkout. Our mission is to bring digital assets, like USDT, into everyday commerce, allowing merchants to offer new ways to pay without introducing new risks or operational complexity,” says Carl Grimstad, CEO at Lydian.
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
