Domino’s to give away emergency pizzas if US players pick up red cards during 2026 FIFA World Cup
Domino’s is gearing up for this summer’s 2026 FIFA World Cup with free emergency pizzas and exclusive merchandise.
If any player from the US team receives a red card in the football tournament, Domino’s will soften the blow by giving away $1 million worth of pizzas. In celebration of the upcoming matches, it has also launched a limited edition line of cobranded merchandise from Saturdays Football, including jerseys, a cap and slides.
“We’re as excited about the summer of soccer as fans are around the country! Whether you’re planning to watch all the matches or perhaps you’re playing pickup games of your own, Domino’s has some fun ways to help you get ready,” says Kate Trumbull, Domino’s Executive Vice President - Chief Marketing Officer.
“Not only are we launching a capsule of cobranded merchandise from Saturdays Football, but we’re also giving fans the chance to win free emergency pizzas. Soccer gurus know the worst thing to happen in a game is for a player on the team you’re rooting for to receive a red card. If that happens to the American squad, Domino’s is here to help ease the pain by giving away emergency pizzas. It may not change the outcome of the match, but it can provide a delicious pick me up when it’s needed most.”
The company will also be randomly surprising EA SPORTS FC 26 players by giving away 75,000 free emergency pizzas. On Fridays between now and 5th June, it will award a promo code in the game experience for a medium two topping pizza to randomly selected EA SPORTS FC 26 players in the US who are 18 or older.
2026 RTIH Innovation Awards
Food delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Editor and Founder of Retail Technology Innovation Hub