US supermarket retailer The Raley's Companies launches in-store media network in tie up with Grocery TV
The Raley's Companies has launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada, and Arizona. The roll-out spans the company’s banners including Raley’s, Bel Air, Nob Hill, Bashas’, Food City, and AJ’s Fine Foods.
“Our retail media business has been evolving quickly, and in-store was the clear next step," says Zac Wilson, Vice President of Digital Commerce, The Raley's Companies. "With the Grocery TV partnership, what could have taken years to build, we were able to stand up in a matter of weeks. Speed is critical in an ever evolving and fast paced industry. That speed, combined with their ability to help us build advertiser demand as we grow, is critical to a successful partnership. Together, we're creating an in-store retail media experience that feels cohesive for both our brand partners and our shoppers.”
“The Raley’s Companies have built deep trust across the diverse communities they serve throughout the West,” says Marlow Nickell, Co-founder and CEO at Grocery TV. “That trust, combined with strong store traffic, creates a powerful in-store environment for brands. We’re proud to support Raley’s as they expand their retail media capabilities and to welcome Bashas’ back to the Grocery TV network.”
The addition brings Grocery TV's platform to more than 6,700 stores across 120 plus retail partners, continuing a run of regional expansions that includes Hy-Vee, Giant Eagle, Northeast Grocery, and ShopRite.
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
