French omnichannel fashion retailer Gémo taps Algolia AI powered search and retrieval platform
Algolia has announced a partnership with French fashion retailer Gémo. By implementing Algolia’s AI search platform, including its AI Ranking solution that boosts popular search results based on real-time user behaviour, Gémo says that it has elevated search into a powerful, measurable driver of growth achieving a 2.3x increase in conversions and an 160x return on investment. Today, Algolia powered search drives one-third of its digital revenue.
Gémo also harnesses Algolia’s Merchandising Studio and AI-based Rules functionality to give category managers control over the search experience, enabling them to independently fine-tune and optimise results, boost products, and tailor campaigns in line with seasonality, emerging trends, and evolving business priorities. AI Synonyms, meanwhile, helps minimise zero result queries, ensuring shoppers can quickly find what they’re looking for, regardless of how they phrase their search.
Elsa Souillart, Category Manager, Gémo, says: “As we deepen our investment in e-commerce and omnichannel growth, Algolia has become core to our digital strategy, establishing a strong groundwork for next generation, AI powered experiences and conversational discovery experiences. Beyond delivering exceptional returns, it has helped us build a more intuitive, seamless search journey for our customers, whilst equipping our teams with the tools to continuously optimize relevance and drive conversions. This was something that was once exceptionally challenging to achieve given the scale of our catalogue.”
Nate Barad, Vice President of Product and Technical Marketing, says: “Guided by its ‘tailored for family life’ ethos, Gémo is focused on making everyday life for families easier. Fast, seamless AI-powered search plays a critical role in that mission, by helping busy parents find the right apparel quickly and at the right price. We’re thrilled that Algolia has helped elevate their mission, turning search into a meaningful driver of growth.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
