Magnolia Soap & Bath Co. taps Square technology to power company’s 50+ location retail franchise in USA
Magnolia Soap & Bath Co. has selected Square as its unified commerce platform powering more than 50 locations across 17 US states.
“Square has molded to us and grown with us as we’ve expanded nationwide,” says Magen Bynum, Founder at Magnolia Soap & Bath Co. “We use it in every aspect of our business, from pulling KPIs and coaching franchisees, to managing inventory and processing transactions day-to-day. Having that visibility across all of our locations has been critical as we scale.”
Square for Retail supports this model by handling the operational complexity behind the scenes. Each Magnolia Soap & Bath Co. location operates with a consistent digital foundation powered by Square, including branded micro-sites that enable online ordering, same-day pick-up, local delivery via DoorDash, and party and event bookings.
Square for Franchises also handles reporting and KPI tracking across all locations. Square's inventory management tools ensure product visibility across the network, while the Square Kiosk PoS boosts the brand’s in-person experiences.
“Retailers work every single day to earn customer loyalty. With every engagement, every sale, at every location,” says Nick Molnar, Global Head of Sales and Marketing at Block. “Magnolia Soap & Bath Co. has built one of the most trusted clean beauty brands in retail by staying relentlessly focused on the customer experience. Square gives the franchise the operational backbone to protect and scale that trust as they grow, while enabling independence at the local level.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
