Customer experience and analytics specialist TruRating adds former dunnhumby CEO to its board
Simon Hay, former dunnhumby CEO, has joined TruRating, which turns real-time customer feedback into AI driven performance intelligence, as a board advisor.
In a LinkedIn post, TruRating said: “Simon brings more than four decades of experience at the forefront of customer data in retail. As the first employee of dunnhumby, he played a foundational role in the development of Tesco Clubcard, before later leading dunnhumby’s expansion into the US through its landmark partnership with Kroger. His appointment comes at an exciting moment for TruRating as we continue to support retailers around the world with real-time customer feedback and in-store performance insight.”
Hay commented: “Retailers win when they have the deepest understanding of the shopper built with rich and timely data. What excites me about TruRating is the ability to capture verified human data at the key moment when the customer pays.”
Jamie Samaha
Jamie Samaha has been appointed CEO at dunnhumby, effective from 20th July. He succeeds Josh Bottomley, who has decided to step down after three years.
Ken Murphy, Tesco Group CEO, says: “Josh has played a pivotal role in growing dunnhumby during a period of rapid technological change, as the intelligence layer connecting retailers, brands and consumers. He has strengthened partnerships and expanded our impact worldwide, grown Tesco Media into an award winning media business and laid the foundations for long-term, scalable technology innovation. Josh leaves the business well positioned for the future and I’d like to thank him for his significant contribution.
Bottomley says: “I’ve hugely valued my time at dunnhumby and am immensely proud of what the team has achieved over the past three years in creating value for leading retail and brand partners globally. We’ve built strong foundations for the future, and as the business enters its next phase of growth, I look forward to seeing dunnhumby go from strength to strength.”
Samaha joins dunnhumby from Reward, a company focused on commerce media, customer engagement, and data insights, where he served as CEO. Prior to that, he led Australian FinTech business, Prezzee, to scale in the UK and US and also built a career at Mastercard as Executive VP of Consumer Engagement Services.
2026 RTIH Innovation Awards
CX analytics will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
