Lands’ End plugs into buy now pay later option online with Klarna partnership powered by Stripe
Klarna is now available online at Lands' End, an American lifestyle brand. As a result, customers can now choose from a pay in full option, interest free pay in four instalments, or longer-term financing.
The partnership, powered by Stripe, adds Lands' End to Klarna's network of US retail partners, as the company looks to expand its presence across the categories and brands that matter most to American consumers.
"Lands' End has been a trusted name in American retail for over 60 years, and we’re proud to help them serve the next generation of shoppers,” says David Sykes, Chief Commercial Officer at Klarna. “By bringing our flexible payment options to landsend.com, we're giving millions of loyal shoppers the flexibility to invest in quality summer staples, and giving a beloved American brand the tools to grow with its customers."
"We’re committed to meeting our customers wherever they are,” says Devan Thompson, Vice President Direct to Consumer at Lands’ End. “This partnership with Klarna gives customers greater control and flexibility in how they pay for the quality products they trust."
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
