Alley Cats Pizza partners with Gophr for on-demand delivery service between NY style firm's London sites

Alley Cats Pizza, part of Noble Restaurants Group, has partnered with last mile delivery service Gophr.

Gophr will manage urgent stock, equipment and inter-site transfers across the New York style pizzeria’s four London restaurants in Marylebone, Chelsea, Westbourne Grove and the recently opened Portobello Road site.

The ability to transfer stock, equipment and supplies on demand will help reduce disruption, avoid delays and keep service running smoothly across the group, giving Alley Cats greater control over suppliers and costs as it continues with its expansion plans.

Gophr will also provide it with access to a range of vehicles, from motorbikes for items like pizza boxes and cheese, to large vans for items like tables and chairs.

Eric Deluca, Operations Director at Alley Cats Pizza, says: “Being able to move stock or equipment quickly between restaurants has become essential to how we operate day to day as we continue to expand. The partnership gives us a way to react in the moment, take pressure off the teams and keep our service at the high standards that we have set ourselves when we launched in 2023.”

Steven Allen, Senior Business Development Manager at Gophr, says: “Alley Cats needed a delivery partner that can respond to constant, unpredictable requests across multiple locations. One job might be a small ingredients run, the next a full equipment transfer, and both need to happen quickly and reliably.”

“That’s where Gophr comes in, having a mix of vehicles giving a flexible solution to the unpredictable nature of the hospitality industry. 

2026 RTIH Innovation Awards

Last mile delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.