Agentic commerce firm ShopAgentic announces €1.9m pre-seed co-led by May Ventures and Greenfield Capital
ShopAgentic has announced the close of a €1.9 million pre-seed round, led by May Ventures and Greenfield Capital.
“Discovery is moving into millions of personal assistants. Transactions are moving between agents. The entire front door of e-commerce is being rebuilt, and ShopAgentic is the system on the other side of it,” says Alexander Ringsdorff, CEO and Co-founder at ShopAgentic.
ShopAgentic is a native agentic commerce system: a coordinated squad of specialised AI agents, each owning one commerce function end-to-end. From catalogue management and dynamic pricing to customer service and fulfillment orchestration, every agent has a defined job, a clear scope of ownership, and the autonomy to execute, while the merchant keeps full control over strategy and outcomes.
ShopAgentic works alongside existing infrastructure or as a standalone solution, with a low entry threshold. The company says that matters most for the roughly half of global e-commerce running on proprietary, custom built systems - merchants who can’t simply migrate to a standard platform but can no longer afford to sit out agentic commerce.
The pre-seed capital will be used to accelerate product development, deepen integrations across the commerce ecosystem, and grow the team ahead of a broader market launch.
2026 RTIH Innovation Awards
Agentic commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
