Product experience specialist Akeneo completes acquisition of pricing management platform PricingHUB
Akeneo, a product experience company, has announced the acquisition of PricingHUB, a pricing management platform. Financial terms of the deal were not disclosed.
“Commerce is entering a new phase where AI agents increasingly influence how products are discovered and compared,” says Romain Fouache, CEO at Akeneo. “In this world, product data and pricing can no longer be managed separately. With PricingHUB, we are bringing these two critical dimensions together to help our customers make better decisions and stay competitive.”
“As discovery and buying shift toward AI agents, product data and price contextualisation have become the twin engines of digital relevance. Together with Akeneo, we are bridging these worlds into a single decision layer. We are moving beyond simple optimisation to give organisations the expertise they need to turn data into high stakes business decisions that define the modern customer experience,” comments Jérôme Laurent, Co-founder at PricingHUB.
“Pricing and product data have always been closely linked in how we operate, but until now they lived in separate systems. Bringing them closer together is a natural evolution and a strong opportunity to improve both efficiency and competitiveness,” says Cyril Caillol, E-commerce & Procurement Director at Allopneus
PricingHUB will operate as a dedicated business unit within Akeneo.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
