Amazon launches Summer of Football storefront Ahead of England and Scotland World Cup games
Amazon has launched its first ever Summer of Football storefront, pitched as a one stop destination for the items/products that fans need to enjoy 2026 World Cup matches this summer.
This includes official merchandise from Nike and Puma including England, France, Netherlands, Poland, Portugal, Austria, and Switzerland, as well as tournament favourites like official mascot plushies, the LEGO Official Trophy Building Set, and the Panini World FIFA Sticker Collection Box.
Same-day and next-day delivery is available on all products for Prime members nationwide. With Amazon Now also available in select London postcodes, shoppers can get delivery of thousands of groceries and household essentials in as little as 30 minutes. London customers in eligible postcodes can shop from a selection of essentials including crisps, ice cream, easy meals, fruit, veg and dips, drinks, ice, BBQ food, hay fever relief, suncream, power banks, washing detergent and kitchen roll.
Amazon Now
Amazon recently announced the expansion of Amazon Now. Later this year, it will roll-out to more London locations, as well as Manchester and Birmingham for the first time, as Amazon plans to double its UK micro fulfilment network from ten sites.
“Amazon Now brings a new level of speed and convenience to customers, delivering thousands of groceries and household essentials in less than 30 minutes," says John Boumphrey, UK Country Manager of Amazon. “It’s the latest example of our commitment to faster delivery, building on the millions of items we already deliver the same or next day to customers across the UK.”
To get orders to customers in minutes, Amazon Now uses a network of micro fulfilment centres that are positioned near residential and inner-city areas, with sites in Southwark, Bethnal Green, Battersea, Lewisham, Hampstead, Nottinghill, Harringey, Walthamstow and Wembley.
Prime members get discounted Amazon Now delivery fees starting at £1.99 per order (vs. £3.99 for non-Prime members). A £2 fee applies to all orders under £25, regardless of membership.
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
