Angela Marotti de Sciarra talks Shoptalk Europe 2026 takeaways as she swaps Amazon for Mondelēz International
Angela Marotti de Sciarra has joined Mondelēz International as Head of E-commerce Strategy, Europe. She was previously at Amazon, where she spent almost six and a half years, most recently serving as Automation & GenAI Lead.
She was at Shoptalk Europe 2026 in Barcelona, Spain last week and took to social media to discuss here key takeaways. In a LinkedIn post, she said: "That's a wrap on Shoptalk Europe 2026! And I couldn't think of a best way to wrap up my first month at Mondelēz International. I'm walking away energised, inspired, and with a fresh perspective on where the industry is heading."
"Two takeaways I take with me: for consumer brands, winning the "agentic moment" requires data readiness. If your product catalogues, localised availability data, and contextual attributes aren't clean and structured, your brand will become invisibile to the AI engines doing the shopping."
Also, the goal isn't technology for technology's sake - it's using tech to solve fragmentation. "By embedding machine learning into our core operating models, we can eliminate friction across the value chain, ensuring that when a consumer craves their favorite snack, it is exactly where they expect it to be - instantaneously."
She concluded: "I'm incredibly grateful for my time at Amazon, and now I couldn't be more excited to apply those learnings to drive the next wave of digital growth, emotional brand connections, and commerce innovation at Mondelez. To everyone I caught up with in Barcelona - let's keep the momentum going. And to my new colleagues and partners, let's drive the future of snacking!"
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
