Mimir raises $600,000 pre-seed funding for AI powered platform that automates e-commerce operations
Mimir has closed a $600k pre-seed round led by Sondo Capital, alongside Nordic tech and e-commerce angel investors.
Founded in 2024 by Jørgen Vartdal Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir started as an AI native customer support platform specifically designed for B2C e-commerce companies. Today, it handles a quarter of a million customer conversations per month for ~60 brands across five countries, working with the likes of VILLOID, HiFi Klubben and Holzweiler.
“Customer support is only the starting point. Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalised help around the clock. This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands," says Jørgen Vartdal Halse, CEO and Co-Founder at Mimir.
Instead of adding AI on top of legacy systems, Mimir is pitched as a fully AI native operations platform specifically for B2C e-commerce. It understands orders, deliveries, returns, and products, can handle tasks end-to-end, and is tailored to the brand’s existing systems and workflows.
“We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we’re looking for; technically strong founders that combine a great product with a real market pull in a massive market," says Henrik Hatlebrekke, General Partner & Co-Founder at Sondo Capital.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
