GlassesUSA.com adds Afterpay at checkout as research flags cash strapped shoppers delaying purchases
Online eyewear retailer, GlassesUSA.com, has added buy now pay later service Afterpay to its online checkout offering.
“More brands, more flexibility, more ways for customers to pay how they want - that's what this is about,” says Tanuj Parikh, Head of Revenue, Afterpay and Cash App. “Afterpay and Cash App Pay each serve a distinct customer need, and together they give our merchant partners a powerful set of tools to meet shoppers wherever they are in their purchase journey.”
According to a recent GlassesUSA.com survey of hundreds of US prescription glasses wearers, 56.1% said they delay getting new specs due to cost.
“Eyewear is an essential part of everyday life, but cost can still be a factor in when people choose to update their glasses,” says Arie Tom, Chief Marketing Officer at GlassesUSA.com. “By adding Afterpay at checkout, we are giving customers another way to shop for the eyewear they need in a way that better fits their budget and timing. It is part of our broader focus on making quality eyewear more accessible, simple and convenient online.”
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
