Former Sephora CTO Sree Sreedhararaj joins Stitch Fix as Chief Product and Technology Officer
Stitch Fix, an online personal styling service, has announced the appointment of Sree Sreedhararaj as Chief Product and Technology Officer (CPTO).
"Sree brings deep technical expertise and a relentless focus on the customer," says Matt Baer, CEO at Stitch Fix. "Stitch Fix was built on the belief that shopping should feel personal, inspiring and effortless, and we use our rich client data, innovative and AI driven technology platform and the trusted relationships our stylists build with clients every day to deliver on this promise. As AI unlocks new possibilities, we believe the future of retail lies in using this technology to create more human connections. Sree has built technology platforms that make personalisation at scale possible. That perspective will be critical as we shape the next era of retail."
Sreedhararaj joins from IPSY, beauty membership platform, where he served as Chief Technology Officer. He previously served as Chief Technology Officer at Sephora. There, he helped to modernise Sephora's digital infrastructure and led its AI integration and personalisation strategy. Earlier in his career, Sreedhararaj held engineering leadership roles at Walmart and served as a consultant at Infosys, where he worked with retailers including Best Buy, Target, Nordstrom and Gap.
"Stitch Fix has accomplished something truly unique in apparel retail," he says. "The company cracked the code on combining human connection with technology to deliver a superior shopping experience. I'm excited to partner with Matt and the entire product and technology organisation. Together, we will build on that foundation, continue innovating for our clients and help more people discover styles they will love."
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
