East of England Co-op connects with YOOBIC to overhaul how retailer communicates with employees
Over the past few months, East of England Co-op has been on a journey to improve how it communicates with its colleagues, working with YOOBIC.
With almost 3,000 colleagues working across over 220 stores, branches and support functions, getting information to the right people at the right times so that they’re able to do their jobs effectively is critical. The retailer’s new platform, The Link, has become its first port of call for all colleagues to receive important updates, read the latest news from across the co-op and complete tasks.
Head of Communications, Laura Fellingham, says: “Bringing our communications together in one place has made it easier for colleagues to stay informed, connected and involved in what’s happening across our co-op. It’s been great to see how quickly colleagues have embraced The Link, not only for important updates and tasks, but also as a place to share ideas, recognise achievements and connect with colleagues across different part of the business. We’re looking forward to building on that momentum as the platform continues to grow.”
YOOBIC CEO, Fabrice Haiat, comments: “East of England Co-op has served its communities for generations, and we are incredibly proud to help bring its colleagues closer together through The Link. We are confident our platform will play a lasting role in saving time, bringing everything into one place and keeping colleagues connected. To see almost 3,000 people embrace it so quickly is a real testament to the team, and we are proud to support a co-op that puts its people and its communities first.”
Since launching The Link in April, almost 90,000 tasks have been completed in the platform. It also allows colleagues to share social posts with each other, to celebrate success or share ideas.
2026 RTIH Innovation Awards
Employee experiences will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
