ShipStation Global hires former Amazon exec Mark Honeyben as SVP and Managing Director of Europe
ShipStation Global, a logistics platform for small and mid-sized shippers, has announced the appointment of Mark Honeyben as SVP and Managing Director, Europe. Based in London, Honeyben will lead its brands across Europe, including Metapack, ShipStation and Packlink. He joins from Amazon, where he spent more than 16 years in executive commercial and operations roles.
At Amazon, Honeyben most recently served as Director for the UK and Europe, leading retail commercial and supply chain operations. Earlier in his career there, he led the UK launch of the Prime Now delivery service. He also served as EU Director for Entertainment Media.
“Mark is exactly the right leader for ShipStation Global as we step into our next phase of growth,” says Tom Madine, Chief Executive Officer at ShipStation Global. “He brings more than 16 years of experience leading complex retail operations and applying AI at real scale. Our customers are navigating an increasingly complex delivery landscape and they deserve solutions with the ambition to help them stay ahead. Mark has the experience and the instincts to make sure we deliver that.”
“ShipStation Global brings together an exceptional portfolio of brands across Europe,” says Mark Honeyben, SVP and Managing Director, Europe, ShipStation Global. “Together, they give retailers the tools and intelligence to turn delivery into a genuine competitive advantage. I have seen first-hand what the right delivery and logistics solutions can do for a business. The opportunity here is significant, and I am excited to work alongside our customers and the teams across Europe to drive real impact.”
2026 RTIH Innovation Awards
Online delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
