The Estée Lauder Companies and Jo Malone London launch experience exclusively available on Pinterest
The Estée Lauder Companies and Jo Malone London have announced the launch of Scent Scanner, available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalised Jo Malone London fragrance recommendations.
Building on Jo Malone London's AI Scent Advisor, introduced in 2025, Scent Scanner offers a way for consumers to find their personalised scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration - imagery, colour palettes, textures, destinations, rituals and aesthetics - to suggest fragrances suited to each individual.
Pinners can connect a Pinterest board from their profile and the Scent Scanner analyses the visual cues and themes in their saved content to build a curated fragrance pairing - a personalised set of Jo Malone London scents.
“For years, personalisation in beauty meant asking people what they wanted. The bigger opportunity is to understand what they already love, and to meet them where their taste already lives,” says Aude Gandon, Chief Digital and Marketing Officer, The Estée Lauder Companies. “Scent Scanner demonstrates how we can combine the power of creativity and commerce to make fragrance discovery more relevant and engaging. By partnering with Pinterest, Jo Malone London is bringing Beauty Reimagined to life, by creating a new model for emotionally driven commerce and meaningful consumer connection.”
“People come to Pinterest to picture the life they want, and they tell us who they are in images long before they have the words for it,” says Julie Towns, VP, Product Marketing & Operations, Pinterest. “Scent Scanner reads that visual language and turns it into fragrance discovery that feels less like searching and more like being known. It's a natural next step for a platform people use to dream, discover, and do.”
“A fragrance is one of the most personal choices an individual makes - it becomes part of how they move through the world and how they're remembered,” says Jo Dancey, Global Brand President, Jo Malone London and Lifestyle Fragrance, The Estée Lauder Companies. “With Scent Scanner, we can build someone a fragrance pairing drawn from what already inspires them, so the Jo Malone London scents they discover feel chosen for them, and unmistakably their own.”
2026 RTIH Innovation Awards
Personalisation will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
