Pop Mart makes South Yorkshire debut at Meadowhall as LEGO and Crew Clothing boost centre's line up
Meadowhall, a shopping centre in Sheffield, has announced the signing of a regional debut for Pop Mart, in tandem with openings for LEGO and Crew Clothing.
Chinese born Pop Mart has signed for a 2,618 sq ft unit on Meadowhall’s High Street upper level, marking its debut in South Yorkshire. It will use this regional flagship to sell its collection of collectable toys, such as Labubu’s, Hello Kitty, and Disney, and joins fellow East Asian inspired brands in Miniso and Kenji.
LEGO, meanwhile, has relocated into an upsized store on Meadowhall’s lower mall High Street, following 15 years at the scheme. The 4,561 sq ft unit serves as a hub for the building community, hosting product launches, interactive experiences, and special events. LEGO now sits among the recently launched spaces for Pull&Bear and Stradivarius.
Now open on The Avenue’s lower level, a 2,000 sq ft Crew Clothing unit showcases signature coastal inspired collections across womenswear, menswear, and childrenswear. It joins a group of premium brands on The Avenue, such as Whittards, The White Company, and L’Occitaneon on the lower level and Molton Brown and Frasers on the upper level.
Richard Crowther, Retail Leasing Director at British Land, saus: “The addition of three powerhouse retailers to Meadowhall’s retail mix, including a regional debut for Pop Mart and a significant upsize for LEGO, is indicative of sustained leasing demand here, and its reputation amongst the best brands as the region’s prime retail destination. Having Crew Clothing on The Avenue is also a sign of the role we play in shaping the destination, putting the right brands in the right places, as this part of the mall takes shape as a more premium shopping experience.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
