AI powered workforce ops firm Factorial raises $150 million Series D and hits $2.5 billion valuation
Factorial, a Spain-based AI workforce operations platform, has announced the closing of a $150 million Series D funding round at a valuation of $2.5 billion. The round was led by General Catalyst, which is making its first equity investment in Factorial, joined by other backers including Atomico and Four Rivers.
Alongside the equity round, General Catalyst is doubling down on its prior investment, stumping up an additional $540 million through its Customer Value Fund, bringing total capital committed to over $700 million.
Jordi Romero, CEO and Co-founder at Factorial, comments: "Ten years ago we built Factorial as a SaaS company. Today we are an AI first company, building agents for our customers, and we are doing it for over 16,000 businesses, from Europe, with the discipline that has defined our first decade. We have reset the product, the architecture, and the way our customers run their work around AI agents. General Catalyst's partnership gives us the conviction and the capital to turn that reset into a category-defining business. This round does not close a chapter. It opens the one that matters."
Pranav Singhvi, Partner at General Catalyst, says: "The next decade of enterprise software will belong to the companies that rebuild themselves around AI, not the ones that bolt it on. Factorial is doing exactly that, and doing it with a level of product horizontality and an ambitious growth at scale that is rare anywhere in the world. That combination is why we are deepening our partnership across both equity and our Customer Value Fund."
A significant share of the new capital will be deployed in Germany, which Factorial is naming as its number one international growth market. The company is opening a new office in Munich to anchor its presence in Germany, complementing its existing operations.
Hiring will take place over the next 12 months, including sales, customer success, product, marketing, and engineering roles based in Munich and across the country, as Factorial moves to take market share in a region that, it claims, has historically been served by a small number of incumbent providers.
"Germany is our most important market in Europe, and it has been underserved for too long. We are putting our team, our capital, and our product roadmap behind it. Munich is just the start," says Romero.
Plans are also afoot to accelerate across France, Italy and Portugal, which are also among the company's fastest growing markets, while expanding its team globally at up to 50 new hires per week.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
