Gopuff and SpaceXAI launch AI powered shopping tool that predicts and delivers orders in minutes
Gopuff has announced the launch of Go, a personal shopping ‘genius’ built for the quick commerce venture’s app. Developed in collaboration with SpaceXAI, this fuses frontier reasoning, voice, and image generation models with Gopuff’s dataset of hundreds of millions of orders, plus real-time cultural signals from X.
Those involved claim that Go understands intent, inspires discovery, and delivers to customers in as fast as 15 minutes from Gopuff’s 400+ micro-fulfillment centres.
Go prepares a suggested cart the moment a customer opens the app. It quickly learns each individual’s shopping habits and automatically builds a personalised cart based on the time of day, location, order history, and real-time indicators. By anticipating intent, returning customers can check out with a single tap.
The experience blends content and commerce with a visual, TikTok style shoppable feed. A custom Imagine model uses Gopuff’s behavioral and local inventory data, plus real-time cultural insights from X, to generate hyper-personalized product moments. These scenes display products in context to help customers discover new items, get inspired, and check out in seconds.
For example, if a big game is happening in a customer’s city, wings and drinks may appear in a living room scene. On a snowy afternoon, the screen may fill with hot chocolate and cozy essentials. Customers can talk or type to Go like a human, thanks to its Grok voice integration, asking it for ”Snacks under 100 calories,” “a gluten-free sweet treat that’s not too heavy,” or “inspiration for an easy, healthy dinner.” It provides shoppable products directly within the chat so customers can build their cart in real-time. Plus, its voice integration works natively with SpaceXAI’s low latency intelligence, so customers can ask, adjust, and check out hands free.
"Thirteen years ago, we bet that instant delivery would change the world and built the infrastructure to enable that vision," says Yakir Gola, Gopuff's Co-founder and Co-CEO. "Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It's the moment before: the thinking, the deciding, the remembering. So, we're combining Gopuff's demand intelligence with xAI's frontier reasoning to create an everyday shopping experience that feels like a true extension of you."
2026 RTIH Innovation Awards
Quick commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
