UK fashion retailer New Look announces partnership with AI powered visualisation platform Fermat
New Look has announced a partnership with AI design platform Fermat as part of its digital transformation push. The tie up will equip its buying and design teams with AI powered tools that accelerate product development and help bring new ideas to market faster.
Using Fermat, teams will be able to create virtual product renders, test multiple design iterations and explore different styling options. The aim here is to unlock greater creativity and help teams respond more quickly to customer demand. The technology will also allow designers to reduce reliance on traditional sampling processes.
Anica Wislawski, Creative Director at New Look, says: "Creativity has always been at the heart of New Look. It's what helps us create distinctive products that resonate with our customers and keeps them coming back season after season. Fermat gives our designers the freedom to bring ideas to life faster, explore more creative possibilities and refine products through multiple iterations before they reach the customer.”
“More importantly, it allows us to remove time from parts of the design process and reinvest it where human creativity matters most: understanding our customer, identifying what they'll want next and thinking about how they'll wear and style it. By combining creative instinct, customer insight, and AI powered tools, we're able to make more informed decisions and shape trends into wearable ideas that work in everyday life. It strengthens the golden thread from concept to customer, helping us create better products, better outfits and ultimately more confidence for our customer.”
The partnership is part of New Look’s wider efforts to leverage data and AI to enhance decision-making and create more personalised customer experiences. Insights generated through Club New Look, the retailer's loyalty programme, are helping inform this strategy by providing a deeper understanding of customer preferences and shopping behaviours.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
