Lidl GB moves to cut prices on 1,000+ products and boosts investment in Lidl Plus mobile app
Lidl GB has announced a £250 million investment in lowering weekly shop prices. Since the start of the year, the discounter has reduced prices on more than 1,000 products, covering staples such as fresh meat, fruit and veg, eggs, milk, bread and yogurt.
The UK’s fifth largest supermarket say that it has also significantly increased investment into the Lidl Plus app this year with the launch of both Lidl Points and more tailored deals, including a 60% increased spend in personalised coupons.
Lidl Points, which launched last month via the Lidl Plus app, is a rewards system that aims to give customers more control over their savings. Rewards points can be spent in the in-app marketplace, swapped for over 200 products, or exchanged for money-off coupons. The app also includes personalised coupons, Rewards of the Week and seasonal offers.
Richard Bourns, Chief Commercial Officer at Lidl GB, says: "We know customers continue to face pressure on their household budgets, especially heading into the summer months. Our £250 million investment in lowering prices on over 1,000 products ensures customers get even better value. This latest investment, combined with a significant increase in promotions via the Lidl Plus app, reinforces our unwavering commitment to deliver the highest quality products at the lowest possible prices."
Earlier this year, Lidl GB announced plans to open more than 50 new stores in 12 months as part of a £600 million investment in its British infrastructure. The move is expected to generate almost 2,000 new jobs across the country.
2026 RTIH Innovation Awards
Grocery retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
