Agentic marketplace intelligence startup Merchantee bags €1.8 million in funding to expand across Europe
Merchantee, an agentic marketplace intelligence company for e-commerce sellers, has announced a €1.8 million round led by Reflex Capital, with support from Czech Founders VC and Lighthouse Ventures.
The combined pre-seed round and extension will fund product development, new marketplace integrations, and a European growth plan extending from Poland to the Netherlands. Merchantee is used by sellers and the digital sales teams of brands like Philips, Lindt, SodaStream, and Vilgain.
Jakub Vraspír, Founder and CEO at Merchantee, says: “Most sellers are stuck in the same place. Their marketplace channel works at some level, but scaling it means thousands of decisions a day across pricing, campaigns, and promotions that no team can manage manually. Larger companies with more resources win, every time. Merchantee’s agentic intelligence levels the playing field, working as a marketplace expert across thousands of products at once. Merchantee’s team are the first to build natively for European marketplaces, executing the full loop and giving sellers the kind of opportunity that used to be available only to the largest players.”
Ondřej Fryc, Managing Partner at Reflex Capital, says: “Jakub spent years inside the European marketplace world. He helped launch Mall.cz, the first marketplace in Czechia and Slovakia, now owned by the Allegro Group. Few founders in this category have such extensive operational depth, and even fewer have turned it into infrastructure that brands like Philips, Lindt, and SodaStream now rely on every day.”
Michal Zálešák, Managing Partner at Lighthouse Ventures, says: “Merchantee identified a major pain point for e-commerce sellers in Europe, and then designed something completely unique to answer it. They understand how European e-commerce works and where it’s going, and their successful balancing of an ambitious expansion strategy and continuous profitability makes us excited about their future.”
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
