FinTech giant Adyen powers online and offline payments for electronics retailer CeX Malaysia
Adyen has announced a partnership with British consumer electronics retailer CeX in Malaysia. Since July 2025, CeX Malaysia has been rolling out Adyen’s Unified Commerce solution for its e-commerce website and in-person payments in all 11 of its stores nationwide.
“As CeX Malaysia continues to grow, it is important for us to work with partners that can support our operational needs across channels and stores,” says Dan Brannigan, Head of Operations at CeX Malaysia. “Working with Adyen as a single payment partner helps simplify reporting processes, reduce manual operational work, and provide greater visibility across transactions.”
CeX is working with Adyen to reconcile and settle transactions seamlessly across diverse payment methods including DuitNow, GrabPay, Mastercard, Visa, and JCB in one standardised format. Through Adyen’s platform, CeX Malaysia is also able to achieve a single overview of its transactions, and manage its terminal fleet across locations more easily.
“Retailers today require payment solutions that can adapt to increasingly unique and complex operating models,” says Soon Yean Lee, Country Manager, Malaysia, Adyen. “We are pleased to support CeX Malaysia with a flexible solution that integrates seamlessly with their bespoke tools, while supporting a more unified view of transactions across channels and stores.”
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
