Domino's raids PepsiCo to bring in Moneka Krouse as Vice President, Decision Science & Customer Intelligence
Moneka Krouse has joined Domino's as Vice President, Decision Science & Customer Intelligence. She was previously at PepsiCo, where she spent more than 13 years in executive leadership roles across commercial intelligence, consumer insights, strategy, and advanced analytics.
In a LinkedIn post, Domino’s said: “This is a leadership role that is pivotal in shaping our next era of customer centric growth. She brings deep expertise in leveraging data and customer insights to drive business growth and innovation. We’re excited to have Moneka onboard and look forward to the impact she’ll make across the Domino’s system.”
Krouse commented: “This role brings together many of the things I've been most passionate about throughout my career - consumer understanding, commercial strategy, advanced analytics, AI enabled decision-making, and building high performing teams to help organisations make better decisions, accelerate growth, and deliver tangible business outcomes.
She added: “What drew me to Domino's was the opportunity to help shape the next chapter of customer centric growth for an iconic global brand that continues to lead through innovation, first-party digital capabilities, and a relentless focus on delivering great customer experiences. I look forward to partnering across the business to integrate customer understanding, advanced analytics, and AI enabled intelligence into enterprise strategy and execution that creates value for customers, franchisees, and the broader Domino's system.”
“After more than 13 years at PepsiCo, I leave with tremendous gratitude for the opportunities I've had, the exceptional leaders and teammates I've worked alongside, and the customers and retail partners who have shaped my career. Those experiences have prepared me well for this next chapter, and I'll always be thankful for them.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering
