Sporting goods retailer Decathlon becomes retail technology firm Vusion’s most globally deployed customer
Vusion reports that Decathlon hit 700 stores equipped with its digital solutions during the second quarter 2026. The deployment now spans 54 countries across three continents (Europe, South America, and Asia-Pacific), making the sporting goods retailer Vusion's most internationally deployed customer to date.
Decathlon taps the company’s platform to automate price management. With instant, synchronised price updates on electronic shelf labels (ESL), store teams are freed from the time-consuming task of manually replacing paper price tags. As a result, they can dedicate more time to welcoming customers, delivering personalised advice and service to sports enthusiast customers. Meanwhile, discrepancies between the shelf price and the price charged at checkout are nearly eliminated, those involved claim.
“Thanks to ESLs, we have further enhanced the in-store experience while improving our operational efficiency. Deploying connected shelf labels at scale enables us to focus on our core mission: advising and supporting our sports customers. This project delivers immediate, tangible benefits for both our store teams and consumers,” comments Xavier Dété, VP Innovation at Decathlon.
“We are particularly proud to support Decathlon, a global retail leader highly valued by its customers and recognised for both the strength of its brand and its commitment to sustainability. This large scale partnership demonstrates our ability to support leading global retailers and industrialise our cutting-edge solutions in the demanding sporting goods sector - a high potential market where Vusion continues to strengthen its leadership position,” comments Sébastien Fourcy, SEVP EMEA at Vusion.
2026 RTIH Innovation Awards
ESLs will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering
