REWE Group owned Romanian grocery retailer Penny taps Traxlo in-store replenishment tech
Penny, a supermarket brand in Romania owned by Germany’s REWE Group, has partnered with Traxlo to support in-store replenishment through its technology platform. The aim here is to bring greater flexibility to processes, helping stores respond quickly to issues etc.
A spokesperson for Penny said: “Because we want to provide our customers with the best possible experience, such partnerships help us respond faster to our day to day operational needs.”
Pick & Go
Earlier this year, REWE opened a Pick & Go autonomous store in Hanover, Germany, powered by Trigo technology.
In a LinkedIn post, Daniel Gabay, CEO and Co-founder at Trigo, said: “Together with the REWE team, we’ve been pushing the boundaries of what a seamless, checkout-free shopping experience can look like. It’s been an incredible journey shaping the future of retail alongside partners who share our vision for a superior shopper experience.”
“One of the most rewarding aspects of this partnership is the understanding that innovation is iterative. With every new store we open, we learn, improve, and fine-tune. We are continuously tweaking the setup and the technology together to find exactly what works best for the shoppers on the ground.”
REWE Group’s Alina Maria Klueger said: “What a great moment! The opening of our Pick&Go store in the Lister Meile in Hanover was not only another milestone - it was above all a result of real teamwork, enthusiasm and an impressive dose of verve.”
She added: “A huge thank you to all colleagues, partners and supporters who contributed with their expertise, commitment and energy to successfully get this project off the ground. Your commitment - from the initial idea to implementation on site - has shown what is possible when everyone pulls together. I am proud to be part of this team and look forward to everything we will achieve together. Here's to many more innovative steps in the future!”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
