Shell connects with RELEX for store forecasting, replenishment, and fresh ordering across UK
Shell has selected RELEX Solutions for AI driven forecasting, replenishment, and store operations. The implementation will include fresh optimisation, promotions and events planning, weather-based forecasting, fresh markdowns, and mobile replenishment for Shell’s UK Mobility & Convenience network.
Shell operates more than 550 convenience stores across its UK network under the Shell Select, Little Waitrose, and Co-op banners. It will now use RELEX for centralised, automated planning models through forecasting and replenishment capabilities.
RELEX provides capabilities that allow store teams to generate order proposals at the store level, accounting for fresh product lifecycle, promotional demand, and weather-driven sales patterns. They can then access and review those proposals directly through the firm’s mobile replenishment solution, with the ability to adjust before orders are confirmed.
“RELEX gives us the tools to plan smarter across our UK convenience network,” says Janine Albrecht Webb, UK General Manager, Shell Mobility & Convenience. “We are looking forward to the improvements this will bring to our store operations and customer experience.”
“Speed matters in a network like Shell’s, and we’re able to get them live and deliver value far faster than a transformation of this scale would normally take,” says Mikko Kärkkäinen, Co-founder and Group CEO at RELEX Solutions. “What makes that possible is putting AI at the core of their planning and store operations, not as an add-on, but as the engine driving forecasting, replenishment, and the day-to-day decisions in every store. That’s what will give Shell’s teams better tools and their customers a better experience.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
