US convenience retailer Huck's Market hits $100,000 milestone in weekly delivery sales via Vroom tie up
Huck’s Market, a convenience retailer with 135 locations across the US Midwest, reports that its online ordering and delivery business has surpassed $100,000 in weekly sales. It says that this reflects the growing role of digital commerce within its broader digital transformation efforts, driven by expansion across both first-party ordering and third-party marketplaces.
"For years, we’ve believed that convenience retailing has to become more digitally native," says Jon Bunch, Vice President of Digital Marketing, Technology, and Innovation at Huck's Market. “We've been building toward that future through deliberate investments in our stores, operations, and strategic technology solutions, enabling us to serve our customers wherever and however they choose to shop."
Working in partnership with Vroom Delivery, Huck's Market says it has turned what had previously been a fragmented delivery operation into a centralised digital commerce platform. The company’s omnichannel strategy now spans first-party ordering on the Huck's Bucks Bigg Rewards app, Godfather's Pizza first-party ordering, and third-party marketplaces including DoorDash, Uber Eats, and Grubhub. Most recently, Huck's expanded its reach with standalone Godfather's Pizza restaurant listings on DoorDash.
Behind the scenes, automated menu management and back office integration ensure pricing, inventory, and product availability are synchronised in real-time across each channel. Additionally, investment by Huck's operations and accounting teams have enabled item level inventory, making it possible to list a few thousand items per store rather than just a few hundred.
“We made the decision early on that digital commerce was worth investing in, even if there weren’t always clear answers in those early days,” says Brayden Peterson, Digital Marketing Manager at Huck's Market. “Our willingness to experiment and keep improving has paid off, and every improvement has compounded to get us to a point where we’re now doing in three weeks what used to take us an entire year. Even with that kind of growth, we believe we’re just getting started.”
2026 RTIH Innovation Awards
Online delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
