Tesco preps relaunch of F&F fashion website with focus on modern, intuitive, inspiring shopping experience
Tesco is set to relaunch a dedicated F&F website next month, following a revival on Tesco.com in May of last year.
A Tesco spokesperson told RTIH: “F&F has become a go to destination for stylish, affordable fashion that keeps pace with customers’ ever changing needs. As our range continues to grow and inspire customers, we want the online experience to reflect that excitement. The new F&F website will offer a more modern, intuitive and inspiring way to shop, making it easier than ever for our customers to discover our latest collections and find the styles they love.”
Also available in Tesco stores, the F&F range covers women’s and men’s clothing, boys’ and girls’ clothing, and baby clothing. Sales climbed 5.1% year on year to £1.2 billion for the year to 28th February 2026.
2026 RTIH Innovation Awards
Online retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
