Kroger hires Jet.com co-founder Nate Faust as Executive Vice President and Chief e-Commerce Officer

The Kroger Co. has appointed Nate Faust as Executive Vice President and Chief eCommerce Officer, effective 1st September. Faust brings more than two decades of experience building and scaling e-commerce businesses, most recently at Olive, creating a waste free delivery and returns experience for brands like Rhone, Cynthia Rowley and Rent the Runway.

"Nate built businesses that redefined what customers expect from e-commerce, built on speed, value and the experience of getting exactly what the customer ordered," says Greg Foran, CEO at Kroger. "That is the standard we are holding ourselves to as we grow our digital business. I am thrilled to welcome Nate to the team."

Faust is the co-founder of Jet.com, which was acquired by Walmart in 2016. As Chief Operating Officer, he led first-party merchandising, replenishment, fulfillment, and customer service. He also launched the Smart Cart model that rewarded customers with lower prices for shopping more efficiently. After the Walmart deal, he served as Senior Vice President of Walmart U.S. eCommerce Supply Chain. Earlier in his career, Faust was a member of the executive team at Diapers.com.

"Kroger has deep customer relationships, unmatched loyalty data and a footprint that puts us closer to customers," he says. "I couldn't pass up the opportunity to work alongside Greg again and build on that strong foundation, continuing to improve the customer experience in this fast growing part of the business."

Kroger hires Jet.com co-founder Nate Faust Executive as Vice President and Chief e-Commerce Officer

2026 RTIH Innovation Awards

E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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