Former Sofology MD and Topshop Global Retail Director joins Sofa Club as Non-Executive Director
UK retailer Sofa Club has appointed Emma Dinnis as Non-Executive Director. Dinnis brings experience across both furniture and fashion retail. During her time at Sofology, she helped lead the business to record profits, and her CV also includes a stint as Global Retail Director at Topshop.
Tom O’Neill, Co-Founder at Sofa Club, says: “We’re a fashion forward brand with huge ambitions, and we’re scaling Sofa Club to take on the biggest companies in our sector. Bringing Emma into the business gives us an incredible level of experience at exactly the right time.”
He adds: “Emma has been at the top of both the sofa and fashion industries, as Managing Director at Sofology and Global Retail Director at Topshop. That combination is incredibly relevant to where we’re taking Sofa Club. Her experience of scaling businesses, alongside her understanding of fashion, retail and sofas, will be invaluable as we enter our next phase of growth.”
Dinnis comments: “When Tom approached me to work with Sofa Club, I jumped at the chance. I’ve followed and admired the brand since its inception, and it’s clear this is just the beginning of an incredible growth journey. Sofa Club is disrupting the industry and giving customers an experience unlike any other sofa retailer.”
“I loved my time with Sofology, growing the business to record profits, and I believe that experience, combined with my many years in fashion, particularly as Global Retail Director at Topshop, really suits Sofa Club’s positioning at the intersection of fashion and home.”
2026 RTIH Innovation Awards
Fashion retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
