Luzern eCommerce added to Authentic Brands Group's global ecosystem of digital commerce partners
Authentic Brands Group has announced an expanded partnership with Luzern eCommerce, an e-commerce marketplace and retail media solutions provider.
This builds on Luzern eCommerce’s work supporting Reebok operating partners across key European markets over the past year and will provide Authentic’s network of brand operators and licensees with access to scalable marketplace and advertising solutions across Amazon, Zalando, OTTO, About You, Allegro, Asos, TikTok Shop and other regional platforms across Europe.
“We’re building a flexible marketplace ecosystem that empowers our operators,” says Tim Derner, Global Head of Marketplaces at Authentic. “Our partnership with Luzern eCommerce reflects that strategy. Their success growing Reebok across Europe’s leading marketplaces demonstrated the value they bring, and we’re excited to make those capabilities available across our broader portfolio.”
Luzern eCommerce operates a multi-marketplace model that combines marketplace management, marketplace strategy, retail media, and e-commerce operations to help brands optimise performance across leading online retail platforms. It is an Amazon Ads Advanced Partner and a Zalando Marketing Services (ZMS) preferred partner.
“Authentic has created a differentiated platform that gives operators access to the right expertise at the right time to accelerate brand growth,” says Keith Elliott, Chief Commercial Officer at Luzern eCommerce. “We’re delighted to join that network. Building on our successful work with Reebok, we’re bringing our marketplace, retail media and digital commerce expertise to help more of Authentic’s brands strengthen their presence across Europe’s leading marketplaces and unlock their full growth potential.”
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
