Ashton Gate taps Amazon Just Walk Out technology to improve matchday experience for supporters
Ashton Gate Stadium, a Bristol-based venue that hosts conferences, events and is home to Bristol City and Bristol Bears, has installed Tap & Go Bars ahead of the 20276/27 season. Bristol Bears becomes the first Gallagher PREM Rugby club to invest in Amazon's Just Walk Out technology, with two Tap & Go bars in the Dolman Concourse and one in the South Stand Concourse.
Draught Pravha, Thatchers Gold and Guinness - using new multi-dispense units for fresher pints - cans of Guinness 0.0, Clear Head Alcohol Free IPA, wine, soft drinks, snacks, hot dogs, pasties and pies will be available for supporters to purchase.
Ashton Gate Stadium Chief Operating Officer Ross Wormald says: “We are delighted to partner with Amazon to introduce Tap & Go Bars. As a sports and entertainment venue, which was rebuilt to allow us to be forward-thinking, this innovation will improve fans’ matchday experience. The feedback from the respective supporter groups was really useful in helping us shape how this would look and we are excited to have this technology in place ahead of the new seasons.”
2026 RTIH Innovation Awards
Checkout free technology will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
