Sleep technology brand Simba announces connection with Point of Sale finance specialist Snap UK
Simba Sleep reports a 50% increase in average order value and a tenfold improvement in secondary finance approvals after introducing Snap Finance UK as part of its multi-lender checkout strategy.
The retailer launched Snap’s finance solution directly onto its online checkout via Snap’s bespoke Shopify plugin. Customers declined finance by Simba’s primary lender are directed to Snap’s payment options in a fully digital journey, with the aim of boosting approval rates and converting demand which would otherwise have been lost.
In six months since partnering with Snap, Simba has been able to approve 17% of first line declines, which represents a 10x higher acceptance rate compared to its previous second line lender. Alongside approving more customers, Simba has also made Snap’s finance available upfront and not just at the point of decline.
Jon Moore, Marketing and eCommerce Director, Simba, says: “We’re continually exploring ways to maintain momentum as one of the UK’s most recognisable sleep technology brands. Working with Snap and leveraging its innovative, unique approach to inclusive, responsible finance to strengthen our multi-lender strategy and make our products as accessible as possible emphasises this. The results we’ve achieved in a short space of time have been hugely impressive, which also came from just a three-week onboarding process.”
“Since launching, we successfully converted more customers by giving them more options at checkout. Or, for those declined for finance, that valued second chance, building solid proof of the impact on consumer confidence and buying power by having a robust PoS lending ecosystem. Our partnership with Snap Finance also reflects our B Corp status and socially conscious operations as Snap’s approach means we can offer financially underserved customers credit without an inaccessible APR price tag.”
Andy Smith, Chief Executive Officer at Snap, says: “Our partnership with Simba is a clear demonstration of the benefits of a robust, multi-lender strategy where Snap’s inclusive finance complements, rather than competes with, mainstream providers. Together, with inclusive, responsible lending, we’ve made sure that customers, such as those with limited credit history or non-standard income, are not left out as they make their high value, needs-based purchases, like mattresses.”
“It’s also highlighted how multi-lender strategies boost consumer confidence by closing the gap between intent and purchasing power. Our research tells us that 39% of customers are “very” or “somewhat” confident around which lender will approve them. By offering them a greater credit choice upfront and payment options more suited to them, sales will follow as retailers convert bigger baskets from satisfied customers. Simba’s experiences are proof of this in action.”
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
