Yankee Candle announces partnership with THG Commerce as it officially launches on TikTok Shop in the UK
Yankee Candle has officially launched on TikTok Shop in the UK, giving customers the ability to discover and purchase its home fragrance products directly through the social commerce platform. The new digital storefront is being delivered in partnership with THG Commerce.
Lawrence Tickner, Senior E-commerce Manager at Yankee Candle, says: “We’re proud to announce the launch of Yankee Candle on TikTok Shop in the UK, in partnership with THG Commerce. As the social commerce space continues to grow, we are seeing a real appetite from consumers who want to browse, shop and engage with their favourite brands through social media platforms. Our mission is always to offer our customers a best-in-class retail experience, and we feel this launch is the logical next step in pursuing this mission.”
Exclusive offers, live shopping moments and tailored content sets are being lined up to support the launch.
2026 RTIH Innovation Awards
Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
