ZetaDisplay announces deal to deliver the first retail media network for SPAR across Central Europe
ZetaDisplay has extended its partnership with SPAR to deliver the retailer’s first retail media network. This follows ZetaDisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform.
The roll-out for SPAR has begun with a pilot programme and will continue through to the end of the year. ZetaDisplay’s Austria team, which has collaborated with SPAR for more than a decade, will lead the project. Over the years, the partnership has delivered a series of in-store digital solutions, including the evolution of dining experiences through dynamic digital menu boards, deli counter screens, kiosk ordering systems, mosaic walls as well as employee information screens.
The deployment will see the installation of hundreds of new displays, establishing a digital signage network that supports both retail media and broader in-store communications. The project also includes the repositioning of current displays to better align with evolving shopper behaviours, leveraging ZetaDisplay’s ongoing research into customer journeys and in-store engagement.
The entire network will be powered by ZetaDisplay’s proprietary Engage Suite, which will also be implemented across SPAR’s Slovenian stores. Engage Suite enables content creation, scheduling and management, while providing analytics and measurement tools to deliver the right message to the right audience at the right time. SPAR will retain full control over its retail media ecosystem, including the ability to approve which brands can advertise across its network, while also leveraging the platform to promote its own campaigns.
A spokesperson for SPAR ICS comments: “This roll-out represents a significant step forward in our omnichannel strategy, strengthening how we connect digital media with the in-store experience. With ZetaDisplay, we have a partner that combines deep retail media expertise with the technology and insight needed to deliver at scale.”
“The new infrastructure gives us greater control and flexibility across our media network, enabling more precise targeting based on time of day, location and customer behaviour. It also allows us to deliver more consistent, relevant messaging throughout the store, creating a seamless customer journey while opening up new opportunities for our brand partners. Ultimately, this investment positions us to accelerate the growth of our owned media channels and take the next step in our digital transformation.”
Bernhard Schuch, Key account manager at ZetaDisplay, comments: "The acquisition of retailmediatools marks an exciting milestone for ZetaDisplay as we expand our retail media offering. By bringing together our expertise in digital signage with retailmediatools' retail media platform, we're helping retailers unlock the full potential of their physical stores.”
“Retail media is transforming stores from places where transactions happen into powerful media channels. By combining first-party data, audience insights and strategically placed digital touchpoints, retailers such as SPAR can deliver more relevant customer experiences while creating scalable new revenue opportunities."
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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