Christine Foster departs Kroger Precision Marketing to join The Home Depot’s retail media offshoot
The Home Depot reports that Christine Foster will join the retailer as General Manager and Vice President at Orange Apron Media, its retail media arm, effective 8th September.
Foster brings with her 20 years of experience across retail media, digital marketing, content creation and media strategy. She joins from Kroger Precision Marketing (KPM), where she served as Group Vice President of Commercial Strategy and Operations.
“Christine’s deep experience, paired with a proven track record of building high performing teams and driving measurable growth, makes her the right leader to grow Orange Apron Media into an even more powerful engine for our brand partners. I know her vision and leadership will help us accelerate our strategy and unlock new value for the brands and customers we serve. We are thrilled to welcome her to The Home Depot,” says Molly Battin, Chief Marketing Officer at The Home Depot.
OAM connects brands with home improvement shoppers through advertising opportunities across in-store and online channels. Advertisers can work through managed service offerings or Orange Access, OAM’s self-service portal, to execute campaigns across DIY and pro audiences.
“The Home Depot is one of the most beloved brands in retail deeply rooted in serving both DIY and pro customers. OAM is a powerful retail media engine built on top of that strong foundation,” says Foster. “I look forward to continuing this momentum alongside the talented team, expanding our media capabilities, removing friction for our partners, and delivering impactful, highly relevant experiences for our shoppers.”
Battin says: “OAM continues to evolve as a powerful growth engine for our suppliers, partners and an expanding range of non-endemic brands, Christine is joining us at just the right time. Her leadership will be invaluable in helping us unlock new opportunities, strengthen our offerings and deliver even greater value for the brands we serve.”
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
