John Lewis partners with Northern Gym Equipment as UK retailer taps into booming home fitness market
Northern Gym Equipment, a UK home fitness brand, has partnered with John Lewis to bring its equipment to customers nationwide through the retailer's online platform. Its collection has launched across the full John Lewis website.
Bimbola Akinloye, Buyer, Fashion Brands: Clothing & Sports at John Lewis Partnership says: "Our customers want products that fit seamlessly into the way they live today, and home fitness and wellbeing is becoming an increasingly important part of that. It is a key investment category for John Lewis.”
“Northern Gym Equipment impressed us with a beautifully designed range, trusted quality and clear understanding of modern lifestyles. They also have the ability to scale and grow distribution as we look to the future. We're delighted to be working together with Northern Gym Equipment to offer John Lewis customers an inspiring new way to create fitness spaces with premium products they'll love using every day."
Additional product categories and exclusive John Lewis only fitness bundles will roll-out over the coming weeks.
Mahavir Singh Nerwan, Co-founder and Director at Northern Gym Equipment, says: "It's been a phenomenal start to our partnership with John Lewis, which demonstrates the strength of consumer demand for premium home fitness equipment. Changes in working patterns and lifestyles, with hybrid working, busy family schedules and flexible routines are driving sustained investment in home fitness. Today's home gym isn't a room hidden away - it's an extension of the home, designed to reflect personal style as much as performance.”
"That's why we've developed collections where customers can choose premium equipment in colourways that complement their interiors. We're excited to be partnering with John Lewis to make that experience accessible to even more customers.”
2026 RTIH Innovation Awards
Online retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
