InsurTech specialist Urban Jungle partners with Ikea to launch home insurance service in the UK
InsurTech provider, Urban Jungle, and Ikea have announced a new partnership to launch home insurance for the retailer’s customers across the UK. There are three policy types to choose from - Contents Insurance (covering up to £120k of contents, including renters, flat shares and students), Buildings Insurance (providing up to £1 million of buildings cover as standard), and a combined Buildings & Contents Insurance policy. Customers can also tailor their cover with optional add-ons such as Accidental Damage, Home Emergency, Out of the Home cover, and Legal Expenses.
Jimmy Williams, CEO and Co-Founder at Urban Jungle, says: “We are delighted to partner with Ikea and this partnership marks a significant milestone in Urban Jungle's mission. We believe in fair insurance for everyone, and by joining forces with Ikea, we can bring our technology driven, AI powered accessible home insurance to an even wider audience. We are proud to be the first insurance provider to collaborate with Ikea in the UK, offering insurance that truly puts the customer first”
Callum Leavy, Country Customer Experience Manager at Ikea UK, says: “Our mission is to create a better everyday life for the many people, and that extends to feeling secure and protected in your home. By partnering with Urban Jungle, we are bringing a simple, functional and affordable home insurance product to our customers, ensuring they have peace of mind that their homes and belongings are protected. As part of our wider Life at Home services offer, this partnership helps us support customers beyond home furnishing, making everyday life at home a little easier.”
This partnership supports Ikea’s life at home service offer which includes home move and set up and the retailer’s Family Credit Card.
2026 RTIH Innovation Awards
InsurTech will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
