Landsec looks to woo Gen Z as it brings K-beauty retailer moida store to Trinity Leeds shopping centre
Landsec has signed Korean beauty retailer moida at Trinity Leeds, bringing the first standalone K-beauty brand to the city as demand for Korean beauty continues to grow, particularly among Gen Z.
Health and beauty is one of the strongest performing categories across Landsec’s retail destinations, accounting for 10% of total retail sales and recording year-on-year growth of 12.8%. Opening in mid-August, the new 1,400 sq ft store will debut a selection of Korean skincare brands, including Dr. Althea, Beauty of Joseon, Tirtir, Medicube and Biodance.
The arrival at Trinity Leeds builds on 21 leasing transactions in the past year, including Lane7, Footasylum, LEGO and schuh.
Clare Dutton, Portfolio Director at Landsec says: “As Leeds’ leading retail and leisure destination, Trinity Leeds continues to attract brands from around the world looking to bring something new to the city. The arrival of moida is another great example of that, introducing Leeds’ first dedicated K-beauty retailer as consumer demand for Korean beauty continues to grow.”
“Leeds has a large population of younger shoppers that’s highly engaged with global beauty brands, making it the natural home for moida’s first standalone store in the city. It’s another example of how Trinity Leeds continues to evolve its retail offer ensuring the destination remains the first choice for brands looking to successfully reach a Gen Z audience.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
