Skincare brand Revive Collagen raids Sachi Skin to bring in Frederica Watson as E-commerce Director
Frederica Watson has joined Revive Collagen as its new E-commerce Director. She was previously at Sachi Skin where she served as Global Head of E-commerce & Performance. John Bailey, Founder and CEO at Revive Collagen, says: “Frederica is joining us at a hugely exciting stage in the business as we continue to expand internationally.”
Watson brings over 12 years of experience growing DTC brands, having started her career at DeMellier before leading e-commerce for companies including Sarah Chapman and Nip+Fab.
Watson comments: “She's spent her career thinking about the entire customer journey, from acquisition and conversion through to retention and long-term loyalty. As we continue to expand internationally, particularly across the US, her experience will be invaluable. The UK is now a well established market for us. The US is a completely different proposition, with different customer behaviours, different channels, and a different way of building brands.”
“As founders, it's easy to think about hiring only when you need someone. I've always believed the best hires are the ones you make before you need them, bringing in people who can help build the next stage of the business rather than simply manage where you are today. Really excited to have Frederica onboard.”
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
