Late to the online party Primark set to bring home delivery to retailer’s customers in Great Britain
Primark has announced plans to launch a home delivery service in Britain, following the purchase of an automated fulfilment facility in Sheffield. A famous online laggard, the retailer went live with a Click and Collect service in 2022, but owner Associated British Foods (ABF) now says there is "opportunity for profitable growth" through home deliveries.
The move, which was denied following media reports earlier this year, comes as Primark prepares to split from ABF. This is likely to complete in December 2027 and is expected to create two new FTSE 100 companies, with analysts predicting that Primark could be valued at as much as £9 billion, and the food part of the business £4 billion.
“This is a really big day for us here at Primark, with two significant announcements: Our decision to bring home delivery to Great Britain and expanding our franchise business.
Exciting times ahead,” said Eoin Tonge, CEO at Primark.
A spokesperson for the retailer commented: “Our stores will always be at the heart of Primark. But a lot has changed in online retail in recent years, from how customers shop and their expectations for online delivery. Combined with the digital progress we’ve made, and particularly the success of Click & Collect, we’re confident the time is right to give customers in Great Britain even more choice in how they shop with us.”
Regarding the franchise business news, the spokesperson added: “Building on our partnership with Alshaya Group, we are continuing our growth in the Middle East, expanding into the Kingdom of Saudi Arabia. We are also announcing a new strategic partnership with El Puerto de Liverpool that will see Primark enter Mexico for the first time. New ways to shop. New markets. More customers discovering Primark. We’re excited about what comes next.”
2026 RTIH Innovation Awards
Online delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
